While augmented reality has been part of the mobile industry for quite some time, it hasn’t taken off. While we were busy drooling over the hottest new gadgets, companies like Aurasma and Total Immersion were showcasing the future of augmented reality. And we must say, it looks amazing.
TechCrunch’s Jay Donovan managed to stop by both companies’ booths, and has some video for your viewing pleasure. The first comes from Aurasma, and it displays augmented reality-powered advertising at its greatest. After pointing your camera at a poster, the picture becomes a playing video on the device’s screen.
We are rather impressed by how seamless and fluid the demo looks. Imagine walking around the mall, and seeing demos or demonstrations of products without even walking into a store. Or handing out textbooks with video available for students.
The second video is about Total Immersion’s technology. This demo seems more like a fun one, rather than one that displays the functionality of such features. What makes this augmented reality app more surprising is how smooth it runs on an Android tablet’s OMAP processor.
The app puts accessories on your face, making it seem like you are wearing a helmet, hat or sunglasses. This is nothing new, but it is impressive how smooth it was. The accessories followed and turned with your head perfectly, as the user moves.
As mentioned, the possibilities of such technology are endless. And we are reaching the point at which it is efficient enough to start using it in our daily lives. As it becomes a much more productive form of communication, we will surely start seeing some posters and billboards with augmented reality videos.